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Trademarks and logos include the University Seal, the identifier, Old Dominion University, ODU, Monarchs and Lady Monarchs. These marks have been developed to symbolize the University's purpose, values and traditions. Any mark, logo, symbol, nickname, letter(s), word(s), or combination of these that can be associated with Old Dominion University qualifies as a trademark.
These ODU logos are trademarked and may not be altered in any way.
The Athletic Department has established guidelines for the use of athletic logos. Please refer to the Official ODU Athletic Website for specific guidelines.
A trademark licensing program provides four main benefits:
Any person, business, group or organization desiring to produce merchandise bearing Old Dominion University trademarks, logos or verbiage is required to obtain a license.
Most products will be considered for a license; however, the University reserves the right to refuse a license to any person, organization or business. The University will not license products deemed inappropriate.
All licensed merchandise should have a label which states "Officially Licensed Collegiate Product.
The Collegiate Licensing Company (CLC) is contracted with Old Dominion University to help administer the licensing program on a national basis. CLC's main duty as the University's agent is to pre-screen all manufacturers desiring to produce goods bearing University marks.
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