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- Burton Saint John
- Associate Professor
- Communications & Theatre Arts
- 3010 Batten Arts and Letters
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Norfolk,
VA
23529
- 757-683-3834
- bsaintjo@odu.edu
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Education
- Saint Louis University,
2005
- Major: American Studies
- Degree: Ph. D.
- Wichita State University,
1993
- Major: Communications
- Degree: M.A.
- Wichita State University,
1988
- Major: English
- Degree: B.A.
- Defense Information School (DOD),
1979
- Major: Broadcast Journalism
- Degree: Other
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Licensures and Certifications
- Accredited by the Public Relations Society of America
- Sponsoring Organization: Public Relations Society of America
- Expiration Date: 1996-12-31
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Expertise
- Communication
- Public Relations and PR Campaigns / Crisis Communications / Propaganda Studies / Media Studies / Public Journalism / Employee
Communications/ Marketing Communications/ Legislative Communications / Professional Communications (speechwriting, newsletter
writing, public speaking)
- Crisis Communications
- Public Relations and PR Campaigns / Crisis Communications / Propaganda Studies / Media Studies / Public Journalism / Employee
Communications/ Marketing Communications/ Legislative Communications / Professional Communications (speechwriting, newsletter
writing, public speaking)
- English/Grammar
- Public Relations and PR Campaigns / Crisis Communications / Propaganda Studies / Media Studies / Public Journalism / Employee
Communications/ Marketing Communications/ Legislative Communications / Professional Communications (speechwriting, newsletter
writing, public speaking)
- Government Relations
- Public Relations and PR Campaigns / Crisis Communications / Propaganda Studies / Media Studies / Public Journalism / Employee
Communications/ Marketing Communications/ Legislative Communications / Professional Communications (speechwriting, newsletter
writing, public speaking)
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Books
- St. John III, B. (2010). Press Professionalization and Propaganda: The Rise of Journalistic Double-Mindedness, 1917-1941. Buffalo, NY: Cambria Press.
- St. John III, B., and Rosenberry, J. (2009). Public Journalism 2.0: The Promise and Reality of a Citizen-Engaged Press. New York, New York: Routledge.
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Book Chapters
- Saint John Iii, B. The Virginian-Pilot’s Co-Pilot Project: Public Journalism 2.0?.
- Saint John Iii, B. WWI’s ‘Secondhand Past’ as Legacy: Propaganda, Journalism and the Domestic Struggle over the Commodification of Truth.
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Articles
- Saint John Iii, B. Claiming Journalistic Truth: Press Guardedness toward Edward L Bernays’ Conception of the Minority Voice and the “Corroding
Acid” of Propaganda. Journalism Studies
- Saint John Iii, B., Pitts, M., and Adams Tufts, K. Disconnects between News Framing and Parental Discourse Concerning the State-Mandated HPV Vaccine: Implications for Dialogic
Health Communication and Health Literacy. Communication and Medicine
- Saint John Iii, B., Pitts, M. J., and Adams Tufts, K. Disconnects between news framing and parental discourse concerning the state-mandated HPV vaccine: Implications for dialogic
health communication and health literacy. Communication and Medicine,7(1),75-84..
- Saint John Iii, B. Journalism’s Counterinsurgency against ‘Free Space’: the ANPA Anti-Publicity Bulletins of 1921-1926.. Journalism History
- Saint John Iii, B. Video News Release Policies and Usage at American Television News Stations: Deontological Implications for the Newsroom. Journalism Practice
- Saint John Iii, B. Not Biting the Hand that Feeds Them: Hegemonic Expediency in the Newsroom and the Karen Ryan/Health and Human Services Department
Video News Release. Journal of Mass Media Ethics
- Saint John Iii, B. (2007). Newspapers’ Struggles with Civic Engagement: The U.S. Press and the Rejection of Public Journalism as Propagandistic. The Communication Review, 10, (pp. 249-270).
- Saint John Iii, B. (2006). The Case for Ethical Propaganda within a Democracy: Ivy Lee’s Successful 1913-1914 Railroad Rate Campaign. Public Relations Review, 32, (pp. 221-228).
- Saint John Iii, B. (2002). Whither PR Writing?. Tactics, 4 (1), (pp. 22).
- Saint John Iii, B. (1999). An Open Letter that I Barely had Time to Write. Public Relations Journal (pp. 23-28).
- Saint John Iii, B. (1999). Brian Ross. Encyclopedia of Television News
- Saint John Iii, B. (1999). MSNBC. Encyclopedia of Television News
- Saint John Iii, B. (1999). Newsmagazines. Encyclopedia of Television News
- Saint John Iii, B. (1999). Recovery Communications: Helping Your Employees Heal After Workplace Violence. Public Relations Society of America (pp. 96-99).
- Saint John Iii, B. (1999). Why not Public Journalism?. Editor & Publisher (pp. 54).
- Saint John Iii, B. (1999). Six Foolproof Ways to Aggravate Your Potential Client. PR Week (pp. 13).
- Saint John Iii, B. (1999). Six Foolproof Ways to Aggravate Your Potential Client. PR Week (pp. 13).
- Saint John Iii, B. (1999). Readership Down. St. Louis Journalism Review, 214, (pp. 3).
- Saint John Iii, B. (1998). Gems Among the Repetition. Public Relations Quarterly, 4, (pp. 8-9).
- Saint John Iii, B. (1998). PR Reporter on Employee Relations: Good Questions, Few Answers. Journal of Employee Communication Management (pp. 52-56).
- Saint John Iii, B. (1998). Public Relations as Community-Building: Then and Now. Public Relations Quarterly, 1, (pp. 34-40).
- Saint John Iii, B. (1998). African-Americans Trust Minority Media First. St. Louis Journalism Review, 209, (pp. 3).
- Saint John Iii, B. (1998). Inside Integrated Marketing Communications. Tactics, 8, (pp. 11).
- Saint John Iii, B. (1998). What is PR’s Role in Community Building Today?. PR Reporter, 9, (pp. 1-2).
- Saint John Iii, B. (1998). Third Annual PR Blunders List Highlights 1997 Gaffes. St. Louis Journalism Review, 203, (pp. 12).
- Saint John Iii, B. (1997). Not a Very Handy Handbook. Public Relations Quarterly, 1, (pp. 7-8).
- Saint John Iii, B. (1997). Want to be a Strategist? Make Your Case in Writing. Journal of Employee Communication Management (pp. 33-37).
- Saint John Iii, B. (1997). Recovery Communications: Helping Your Employees Heal After Workplace Violence. Tactics, 5, (pp. 1, 14, 27).
- Saint John Iii, B. (1996). Downsizing’s Toll. Public Relations Quarterly, 3, (pp. 4-6).
- Saint John Iii, B. (1996). Rollins’ Book Short of a Knockout. Public Relations Quarterly, 4, (pp. 10-11).
- Saint John Iii, B. (1996). The Future of the Printed Word. The Public Relations Strategist, 3, (pp. 28, 32-33).
- Saint John Iii, B. (1996). A Mutual-Gains Approach to PR. Tactics, 10, (pp. 20).
- Saint John Iii, B. (1996). Viets’ Future With the Post Uncertain. St. Louis Journalism Review, 189, (pp. 18).
- Saint John Iii, B. (1996). Speak Up to the Media. Toastmaster, 8, (pp. 24-27).
- Saint John Iii, B. (1996). The Future of Media Technology is Uncertain. St. Louis Journalism Review, 185, (pp. 16).
- Saint John Iii, B. (1996). How PR Addresses Audiences’ Needs for Consistency; Part 1. PR Reporter, 3, (pp. 1-2).
- Saint John Iii, B. (1996). How PR Addresses Audiences’ Needs for Consistency; Part 2. PR Reporter, 4, (pp. 1-2).
- Saint John Iii, B. (1996). Book Sparks Fresh Debate Over Public Relations. St. Louis Journalism Review, 183, (pp. 13).
- Saint John Iii, B. (1996). Review of “Building Your Company’s Good Name,”. Communication World, 1, (pp. 39).
- Saint John Iii, B. (1994). How to Prepare for a Crisis. St. Louis Small Business Monthly (pp. 5).
- Saint John Iii, B. (1994). Channel 2’s ‘You Paid for it’ Under Fire. St. Louis Journalism Review, 164, (pp. 8).
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Presentations
- Claiming Journalistic Truth: Press Guardedness toward Edward L Bernays’ Conception of the Minority Voice and the ‘Corroding
Acid’ of Propaganda
- Sponsoring Organization: Association for Education in Journalism and Mass Communications
- Location: Chicago, IL
- Date: August, 2008
- Authors/Presenters:
Saint John Iii, B.
- Journalism’s counterinsurgency against ‘free space’: the ANPA Anti-Publicity Bulletins of 1921-1926
- Sponsoring Organization: Association for Education in Journalism and Mass Communications
- Location: Chicago, IL
- Date: August, 2008
- Authors/Presenters:
Saint John Iii, B.
- The Virginian-Pilot’s Co-Pilot Project: Public Journalism 2.0?
- Sponsoring Organization: Association for Education in Journalism and Mass Communications
- Location: Chicago, IL
- Date: August, 2008
- Authors/Presenters:
Saint John Iii, B.
- Video News Release Policies and Usage at Television Stations: Deontological Implications for the Newsroom
- Sponsoring Organization: Association for Education in Journalism and Mass Communications
- Location: Chicago, IL
- Date: August, 2008
- Authors/Presenters:
Saint John Iii, B.
- Karen Ryan is on the Air – the VNR and Hegemonic Expediency in the Newsroom
- Sponsoring Organization: Association for Education in Journalism and Mass Communications
- Location: Washington, D.C.
- Date: August, 2007
- Authors/Presenters:
Saint John Iii, B.
- Public Journalism Conflated with Propaganda: Newspapers’ Resistance to Social Action Communications
- Sponsoring Organization: Association for Education in Journalism and Mass Communications
- Location: Washington, D.C.
- Date: August, 2007
- Authors/Presenters:
Saint John Iii, B.
- Newspapers’ Struggles to Connect with the Public: Journalism’s Resistance to Social Action Communications as Propaganda
- Conference Name: Wake Forest University
- Sponsoring Organization: Wake Forest University
- Location: Winston-Salem, NC
- Date: April, 2007
- Authors/Presenters:
Saint John Iii, B.
- The Karen Ryan Video News Release, the Press Reaction, and the Significance for PR Practitioners
- Sponsoring Organization: Hampton Roads Chapter, PRSA
- Date: September, 2006
- Authors/Presenters:
Saint John Iii, B.
- Journalism’s Problem with Engaging the Public: Public Journalism Critiqued as Propaganda
- Conference Name: American Culture Association
- Sponsoring Organization: American Culture Association
- Location: Atlanta, GA
- Date: April, 2006
- Authors/Presenters:
Saint John Iii, B.
- Critical Context for the Press Reaction to the 2004 Karen Ryan Video News Release: The Ethical Dilemma of Press Use of Propaganda
as Displayed in the Correspondence of Public Relations Pioneer Ivy Lee
- Conference Name: Mary Washington University
- Sponsoring Organization: Mary Washington University
- Location: Fredericksburg, VA
- Date: March, 2006
- Authors/Presenters:
Saint John Iii, B.
- Public Relations in Uncertain Times
- Sponsoring Organization: St. Louis Chapter, PRSA
- Date: November, 2003
- Authors/Presenters:
Saint John Iii, B.
- You’ve Got Crisis: Dealing with Anthrax in the Mail
- Conference Name: Public Relations Society of America (PRSA)
- Sponsoring Organization: Public Relations Society of America (PRSA)
- Location: San Francisco, CA
- Date: November, 2002
- Authors/Presenters:
Saint John Iii, B.
- Rebounding from Anthrax in the U.S. Mail: Rebuilding Consumer Confidence
- Conference Name:
- Location: Chicago, IL
- Date: October, 2002
- Authors/Presenters:
Saint John Iii, B.
- Ethics and Public Relations
- Conference Name:
- Location: St. Louis, MO
- Date: July, 2002
- Authors/Presenters:
Saint John Iii, B.
- Careers in Public Relations
- Conference Name:
- Location: St. Louis, MO
- Date: February, 2001
- Authors/Presenters:
Saint John Iii, B.
- A Critique of the Rhetoric of the St. Louis’ Post-Dispatch ‘Imagine’ Section: Applying Nancy Fraser’s Ideas of Contract and
Charity
- Sponsoring Organization: Mid-America American Studies Association
- Location: Kansas City, MO
- Date: April, 2000
- Authors/Presenters:
Saint John Iii, B.
- Public Relations and the Government
- Conference Name:
- Location: St. Louis, MO
- Date: February, 1999
- Authors/Presenters:
Saint John Iii, B.
- 2006: Page Legacy Scholar, Pennsylvania State University
- 2002: Three Bronze Quill Awards in Corporate Communications, International Association of Business Communicators
- 1999: Three Bronze Quill Awards in Corporate Communications, International Association of Business Communicators
- 1998: Creativity in Public Relations Award, Public Relations News
- 1998: Three Bronze Quill Awards in Corporate Communications, International Association of Business Communicators
- 1996: All-Star Award, U.S. Postal Service
- 1994: Community Action Network (CAN) Award , Books for Kids Promotion
- 1991: Two newsletter awards, U.S. Postal Service
- 1990: Two newsletter awards, U.S. Postal Service
- 1986: Grafton Scholarship in Creative Writing, Wichita State University
- 1981: Honorable Discharge, U.S. Air Force
- Eleven Exceptional Performance Awards, U.S. Postal Service
- Eight awards in writing, graphic design, strategic communications, The Communicator Awards
- Two scholarships in American Studies, St. Louis University
- Five media relations awards, U.S. Postal Service
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Contracts, Grants and Sponsored Research