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- Myron Glassman
- Professor
- Marketing Department
- 2146 Constant Hall
-
Norfolk,
VA
23529
- 757-683-3561
- mglassma@odu.edu
-
Education
- University of Illinois,
1974
- Major: Advertising
- Degree: M.S.
- University of Illinois,
1974
- Major: Communications
- Degree: Ph. D.
- University of Illinois,
1970
- Major: Marketing & Psychology
- Degree: B.S.
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Articles
- Morris, S., Bartkus, B. R., and Glassman, M. Consumer Reactions to forms of corporate charitable support.
- Glassman, M., Glassman, A., Champagne, P. J., and Zugelder, M. T. (2010). Evaluating Pay for Performance Systems: Critical Issues for Implimentation. Compensation and Benefits Review (pp. 1-8).
- Glassman, M., McNatt, B., and Glassman, A. (2010). The great academic-practitioner divide: a tale of two paradigms. Global Education Journal, 2010 (3),
- Glassman, M., Glassman, A., Champagne, P. J., and Zugelder, M. T. (2010). Evaluating pay-for-performance systems: Critical issues for implementation. Compensation & Benefits Review, 42 (4), (pp. 1-8).
- Glassman, M., Gopinath, M., and Nyer, P. (2009). Targeting Effect of Society. Consumer Psychology (Division 23 of APA) Conference
- Glassman, M., and Gopinath, M. (2008). The Effect of Multiple Language Product Descriptions on Product Evaluations. Psychology and Marketing, 25 (3), (pp. 233).
- Bartkus, B. R., and Glassman, M. (2007). Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management. Journal of Business Ethics, 83, (pp. 207-216).
- Glassman, M. (2007). Pay Inversion versus Pay for Performance. Applications in Human Resource Management (pp. 27-35).
- Bartkus, B. R., Glassman, M., and Mcafee, R. B. (2006). Mission Statement Quality and Financial Performance. European Management Journal, 24, (pp. 86-94).
- Bartkus, B. R., Glassman, M., and Mcafee, R. B. (2006). Mission Statement Quality and Financial Performance. European Management Journal., 24, (pp. 86-94).
- Glassman, M., and Gopinath, M. (2006). Effect of Multiple Language Product Descriptions on Product Evaluations. Proceedings of Society for Consumer Psychology, 25 (3), (pp. 233).
- Bartkus, B. R., Glassman, M., and Mcafee, R. B. (2004). A Comparison of the Quality of European, Japanese, and U. S. Mission Statements: A Content Analysis.. European Management Journal, 22 (4), (pp. 393-401).
- Bartkus, B. R., Glassman, M., and Mcafee, R. B. (2002). Do large European, U.S., and Japanese Firms use their Web Sites to Communicate their Mission?. European Management Journal, 20, (pp. 423-429).
- Glassman, M., McAfee, R., and Honeycutt, E. (2002). The Effect s of Culture and Human Resource Management Policies on Logistics Management Strategy. Journal of Business Logistics, 3 (2), (pp. 1-18).
- Bartkus, B. R., Glassman, M., and Mcafee, R. B. (2001). Using Web sites to communicate a firm's mission. Quarterly Journal of Electronic Commerce, 2, (pp. 115-121).
- Bartkus, B. R., Glassman, M., and Mcafee, R. B. (2000). Mission Statements: Are they Smoke and Mirrors. Business Horizons, 43, (pp. 23-38).
- Glassman, M., and Mcafee, R. B. (1992). Integrating the Personnel and Marketing Functions. Business Horizons, 35 (3),
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Presentations
- Current Customer Online Issues: What Can Firms Do to Better Utilize the Internet
- Conference Name: AMA
- Sponsoring Organization: AMA
- Authors/Presenters:
Glassman, M.
Tam, L.
- Targeting Effect of Multilingual Product Packaging
- Conference Name:
- Location: Toronto, Ontario
- Date: 2009
- Authors/Presenters:
Gopinath, M.
Nyer, P.
Glassman, M.
- Effect of Country of Targeting on Product Evaluations
- Conference Name:
- Location: Memphis, TN
- Date: 2007
- Authors/Presenters:
Glassman, M.
- Current Customer Online Issues: What Can Firms Do to Better Utilize the Internet
- Conference Name:
- Date: 2007
- Authors/Presenters:
Tam, L. Presenter & Author
Glassman, M. Author Only
Vandenwauver, M. Presenter & Author
- Evaluations of Bilingual Product Descriptions on Boxes
- Conference Name:
- Location: Memphis, TN
- Date: October, 2007
- Authors/Presenters:
Glassman, M.
- Effect of Country-of -Targeting on Product Evaluations
- Conference Name:
- Location: Memphis, Tennessee
- Date: October 23, 2007
- Authors/Presenters:
Gopinath, M.
Tam, L.
Glassman, M.
- Effect of Multiple Language Product Descriptions on Product Evaluations
- Conference Name:
- Location: New Orleans, Louisiana
- Date: August, 2006
- Authors/Presenters:
Gopinath, M.
Glassman, M.
- Do large US and Japanese Firms use their web sites to communicate their mission?
- Conference Name:
- Location: New Orleans, LA
- Date: 2001
- Authors/Presenters:
Bartkus, B. R.
Glassman, M.
Mcafee, R. B.