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- Stephen Shapiro
- Assistant Professor
- Human Movement Sciences
- 111 Spong Hall
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Norfolk,
VA
23529
- 757-683-5078
- sshapiro@odu.edu
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Education
- University of Northern Colorado,
2008
- Major: Sport and Exercise Science
- Degree: Ph. D.
- University of Central Florida,
2002
- Major: Management
- Degree: M.S.
- University of Central Florida,
2000
- Major: Advertising and Public Relations
- Degree: B.A.
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Research Interests
- College Athletic Fundraising, Ticket Pricing in the Primary and Secondary Market, Consumer Behavior
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Expertise
- Sports Management
- Sport Finance/Economics, Fundraising, Pricing, Consumer Behavior
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Articles
- Shapiro, S., DeSchriver, T., and Rascher, D. (2012). Factors affecting the price of luxury suites in major North American sports facilities. Journal of Sport Management, 26 (3), (pp. 249-257).
- Drayer, J., and Shapiro, S. (2011). An Examination into the Factors that Influence Consumers’ Perceptions of Value. Sport Management Review, 14, (pp. 289-398).
- Dwyer, B., Shapiro, S., and Drayer, J. (2011). Segmenting motivation: An analysis of fantasy baseball motives and mediated sport consumption. Sport Marketing Quarterly, 20 (3), (pp. 129-137).
- Warner, S., Shapiro, S., Dixon, M., Ridinger, L. L., and Harrison, S. B. (2011). The football factor: Creating a sense of community on campus.. Journal of Issues in Intercollegiate Athletics, 4, (pp. 236-256).
- Shapiro, S., and Dwyer, B. (2011). Web-based survey applications: A comprehensive review of providers and best practices for sport management researchers. International Journal of Sport Management, 12 (3), (pp. 301-326).
- Shapiro, S., and Ridinger, L. L. (2011). An analysis of donor involvement, gender, & giving in college athletics.. Sport Marketing Quarterly, 20 (1), (pp. 22-32).
- Shapiro, S. (2010). Does Service Matter? An Examination of Donor Perceptions of Service Quality in College Athletics. Sport Marketing Quarterly, 19 (3), (pp. 154-165).
- Shapiro, S., Giannoulakis, C., Drayer, J., and Wang, J. (2010). An examination of athletic alumni giving behavior: Development of the Former Student-Athlete Donor Constraint Scale. Sport Management Review, 13 (3), (pp. 183-295).
- Drayer, J., Shapiro, S., Dwyer, B., Morse, A., and White, J. (2010). The effects of fantasy football participation on NFL consumption: A qualitative analysis. Sport Management Review, 13 (2), (pp. 129-141).
- Shapiro, S., Drayer, J., Dwyer, B., and Morse, A. L. (2009). Punching a Ticket to the Big Dance: A Critical Analysis of At-Large Selection Into the NCAA Division I Men's Basketball Tournament. Journal of Issues in Intercollegiate Athletics, 2, (pp. 46-63).
- Shapiro, S., and Giannoulakis, C. (2009). An Exploratory Investigation of Donor Constraints for Former Student-Athletes. International Journal of Sport Management, 10 (2), (pp. 207-225).
- Drayer, J., Shapiro, S., and (2009). Value Determination in the Secondary Ticket Market: A Quantitative Analysis of the NFL Playoffs. Sport Marketing Quarterly, 18 (1), (pp. 5-13).
- Morse, A. L., Shapiro, S., McEnvoy, C. D., and Rascher, D. A. (2008). The effects of roster turnover on demand in the National Basketball Association.. International Journal of Sport Finance, 3 (1), (pp. 8-18).
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Presentations
- Examining attitudes and charitable intentions at a cause-related sporting event
- Conference Name: Sport Marketing Association
- Sponsoring Organization: Sport Marketing Association
- Location: Orlando, FL
- Date: October 27, 2012
- Authors/Presenters:
Shapiro, S. Presenter & Author
Ridinger, L. L. Presenter & Author
Gomez, E.
Hill, E. L.
- Factors influencing collegiate athletic department revenues
- Conference Name: Sport Marketing Association
- Sponsoring Organization: Sport Marketing Association
- Location: Orlando, FL
- Date: October 27, 2012
- Authors/Presenters:
McEvoy, C. Presenter & Author
Morse, A. Presenter & Author
Shapiro, S. Presenter & Author
- Dynamic ticket pricing in sport: A conceptual approach
- Conference Name: Sport Marketing Association
- Sponsoring Organization: Sport Marketing Association
- Location: Orlando, FL
- Date: October 26, 2012
- Authors/Presenters:
Drayer, J. Presenter & Author
Shapiro, S. Presenter & Author
Lee, S.
- An examination of motives for running in a charity event
- Conference Name: National Recreation & Park Association
- Sponsoring Organization: National Recreation & Park Association
- Location: Anaheim, CA
- Date: October 17, 2012
- Authors/Presenters:
Hill, E. L.
Ridinger, L. L.
Shapiro, S.
Gomez, E.
- Dog parks: Exploring social trust and psychological identification
- Conference Name: National Recreation and Park Association
- Sponsoring Organization: National Recreation and Park Association
- Location: Anaheim, CA
- Date: October 16, 2012
- Authors/Presenters:
Gomez, E.
Ridinger, L. L.
Hill, E. L.
Shapiro, S.
- Public parks and neighborhood sense of community
- Conference Name: National Recreation & Park Association
- Sponsoring Organization: National Recreation & Park Association
- Location: Anaheim, CA
- Date: October 16, 2012
- Authors/Presenters:
Gomez, E.
Svetoslav, G.
Hill, E. L.
Ridinger, L. L.
Shapiro, S.
- Revenue management in sport: An examination of dynamic ticket pricing in Major League Baseball
- Conference Name: Darden College of Education
- Sponsoring Organization: Darden College of Education
- Location: Norfolk, VA
- Date: October 16, 2012
- Authors/Presenters:
Shapiro, S.
- Self-Identity and Identification: The Role of Marketing Research for Non-profit Organizations Hosting Cause-Related Sporting
Events
- Conference Name: Atlantic Marketing Association
- Sponsoring Organization: Atlantic Marketing Association
- Location: Williamsburg, VA
- Date: September 29, 2012
- Authors/Presenters:
Parris, D.
Shapiro, S.
- An examination of dynamic ticket pricing and secondary market price determinants in Major League Baseball
- Conference Name: North American Society for Sport Management
- Sponsoring Organization: North American Society for Sport Management
- Location: Seattle, WA
- Date: May 25, 2012
- Authors/Presenters:
Shapiro, S.
Drayer, J.
- Examining the effect of legitimacy-building strategies in secondary ticket market firm performance
- Conference Name: North American Society for Sport Management
- Sponsoring Organization: North American Society for Sport Management
- Location: Seattle, WA
- Date: May 24, 2012
- Authors/Presenters:
Drayer, J.
Shapiro, S.
Frascella, V.
- Fan Motivation Factors for a New Football Program: Is Novelty the Driving Force?
- Conference Name: College Sport Research Institute
- Sponsoring Organization: College Sport Research Institute
- Location: Chapel Hill, NC
- Date: April 19, 2012
- Authors/Presenters:
Shapiro, S.
Ridinger, L. L.
Trail, G. T.
- Exploring Fantasy Baseball Consumer Behavior: Examining the Relationship between Points of Attachment, Fantasy Participation,
and Consumption
- Conference Name: SMA
- Sponsoring Organization: SMA
- Location: Houston, TX
- Date: October 29, 2011
- Authors/Presenters:
Shapiro, S.
Drayer, J.
Dwyer, B.
- Revenue management in sport: An examination of dynamic ticket pricing and secondary market prices in MLB
- Conference Name: SMA
- Sponsoring Organization: SMA
- Location: Houston, TX
- Date: October 27, 2011
- Authors/Presenters:
Shapiro, S.
Drayer, J.
- An analysis of the factors influencing conference bowl revenue in college athletics
- Conference Name: College Sport Research Institute
- Sponsoring Organization: College Sport Research Institute
- Location: Chapel Hill, NC
- Date: April, 2011
- Authors/Presenters:
Patterson, M.
Shapiro, S.
- Building community on campus: Is football the answer?
- Conference Name: College Sport Research Institute
- Sponsoring Organization: College Sport Research Institute
- Location: Chapel Hill, NC
- Date: April, 2011
- Authors/Presenters:
Ridinger, L. L.
Shapiro, S.
Warner, S.
Dixon, M.
- Consumer behavior associated with tailgating
- Conference Name: College Sport Research Institute
- Sponsoring Organization: College Sport Research Institute
- Location: Chapel Hill, NC
- Date: April, 2011
- Authors/Presenters:
Ridinger, L. L.
Shapiro, S.
- The impact of football on student sense of community
- Conference Name: ODU University Athletic Committee
- Sponsoring Organization: ODU University Athletic Committee
- Location: Norfolk, VA
- Date: December 1, 2010
- Authors/Presenters:
Ridinger, L. L.
Shapiro, S.
- The impact of a new college football program: An analysis of spectator consumption behavior, identification, and future behavioral
intentions
- Conference Name: SMA
- Sponsoring Organization: SMA
- Location: New Orleans, LA
- Date: October 29, 2010
- Authors/Presenters:
Shapiro, S. Presenter & Author
Ridinger, L. L. Presenter & Author
Trail, G. Author Only
- Segmenting motivation: An analysis of fantasy baseball motives and mediated sport consumption
- Conference Name: SMA
- Sponsoring Organization: SMA
- Location: New Orleans, LA
- Date: October 27, 2010
- Authors/Presenters:
Dwyer, B. Presenter & Author
Shapiro, S. Presenter & Author
Drayer, J. Presenter & Author
- Student perceptions of campus sense of community and college football
- Conference Name: ODU Student Affairs
- Sponsoring Organization: ODU Student Affairs
- Location: Norfolk, VA
- Date: October 6, 2010
- Authors/Presenters:
Shapiro, S.
Ridinger, L. L.
- Research Trends in the Ticketing Industry
- Conference Name: Ticket Network
- Sponsoring Organization: Ticket Network
- Location: Las Vegas, NV
- Date: July, 2010
- Authors/Presenters:
Drayer, J.
Shapiro, S.
- The football factor: Creating a sense of community on campus
- Conference Name: North American Society for Sport Management
- Sponsoring Organization: North American Society for Sport Management
- Location: Tampa, FL
- Date: June, 2010
- Authors/Presenters:
Warner, S.
Shapiro, S.
Ridinger, L. L.
Dixon, M. A.
- Examining Consumer Valuations of Sport Event Tickets and the Influence of Face Value
- Conference Name: NASSM
- Sponsoring Organization: NASSM
- Location: Tampa, Florida
- Date: June 5, 2010
- Authors/Presenters:
Drayer, J.
Shapiro, S.
- An analysis of the factors influencing revenue production in college athletics
- Conference Name: College Sport Research Institute
- Sponsoring Organization: College Sport Research Institute
- Location: Chapel Hill, NC
- Date: April, 2010
- Authors/Presenters:
McEvoy, C.
Morse, A.
Shapiro, S.
- The Economics of Ticketing
- Conference Name: Ticket Network
- Sponsoring Organization: Ticket Network
- Location: New York, NY
- Date: January 14, 2010
- Authors/Presenters:
Shapiro, S.
Drayer, J.
Reese, J.
- An Examination of Donor Involvement and Gender in College Athletics
- Conference Name: Sport Marketing Association
- Sponsoring Organization: Sport Marketing Association
- Location: Cleveland, OH
- Date: October, 2009
- Authors/Presenters:
Shapiro, S. Presenter & Author
Ridinger, L. L. Presenter & Author
- Value Determination in the Secondary Ticket Market: A Quantitative Analysis of the NFL Playoffs
- Conference Name: NASSM
- Sponsoring Organization: NASSM
- Location: Columbia, SC
- Date: June, 2009
- Authors/Presenters:
Drayer, J. Presenter & Author
Shapiro, S. Presenter & Author
- Web-Based Aurvey Applications: An Investigation of Features and Best Practices for Sport Management Researchers
- Conference Name: NASSM
- Sponsoring Organization: NASSM
- Location: Columbia, SC
- Date: June, 2009
- Authors/Presenters:
Shapiro, S.
Dwyer, B.
- An Examination of Motivations for College Athletic Alumni Donors
- Conference Name: College Sport Research Institute
- Sponsoring Organization: College Sport Research Institute
- Location: Chapel Hill, NC
- Date: April 18, 2009
- Authors/Presenters:
Shapiro, S. Presenter & Author
Drayer, J. Presenter & Author
- Fantasy Sports & Gambling: An Analysis of Employee Participation in Fantasy Sports and Potential Ramifications for Professional
Sports Leagues
- Conference Name: SRLA
- Sponsoring Organization: SRLA
- Location: San Antonio, TX
- Date: March 6, 2009
- Authors/Presenters:
Dwyer, B. Presenter & Author
Shapiro, S. Presenter & Author
- An Examination of Athletic Alumni Giving Behavior: Validation and Interpretation of the Former Student-Athlete Donor Constraint
Scale.
- Conference Name: North American Society for Sport Management
- Sponsoring Organization: North American Society for Sport Management
- Location: Toronto, Canada
- Date: June, 2008
- Authors/Presenters:
Shapiro, S. Presenter & Author
Giannoulakis, C.
Drayer, J.
- Punching a ticket to the big dance: Determinants and financial implications of at-large selection to the NCAA Division I men’s
basketball tournament
- Conference Name: College Sport Research Institute
- Sponsoring Organization: College Sport Research Institute
- Location: Memphis, TN
- Date: April, 2008
- Authors/Presenters:
Shapiro, S. Presenter & Author
Drayer, J.
Dwyer, B.
Morse, A. L.
- Donor loyalty in college athletics: An analysis of relationship fundraising and service quality effects on donor retention
- Conference Name:
- Location: Pittsburgh, PA
- Date: November, 2007
- Authors/Presenters:
Shapiro, S. Presenter & Author
- The effects of fantasy football participation on NFL consumption
- Conference Name:
- Location: Pittsburgh, PA
- Date: November, 2007
- Authors/Presenters:
Drayer, J. Presenter & Author
Morse, A. L. Presenter & Author
Shapiro, S. Presenter & Author
Dwyer, B. Presenter & Author
White, J. Author Only
- The determinants of ancillary pricing in Major League Baseball.
- Conference Name:
- Location: Ft. Lauderdale, FL
- Date: June, 2007
- Authors/Presenters:
Shapiro, S. Presenter & Author
Morse, A. L.
- The development of a donor constraint scale: Identifying barriers for former-student athletes to make financial contributions
to their athletic department.
- Conference Name:
- Location: Ft. Lauderdale, FL
- Date: June, 2007
- Authors/Presenters:
Shapiro, S. Presenter & Author
Giannoulakis, C.
Drayer, J.
Wang, C. S.
- An analysis of college athletic donor motivations at a reclassification institution.
- Conference Name: University of Northern Colorado
- Sponsoring Organization: University of Northern Colorado
- Location: Greeley, CO
- Date: April, 2007
- Authors/Presenters:
Shapiro, S. Presenter & Author
- The Maisonave case: What is unforeseeable risk for the baseball spectator?
- Conference Name:
- Location: Chapel Hill, NC
- Date: March, 2007
- Authors/Presenters:
Shapiro, S. Presenter & Author
- The effects of roster turnover on attendance in the NBA
- Conference Name:
- Location: Denver, CO
- Date: November, 2006
- Authors/Presenters:
Morse, A. L. Presenter & Author
Shapiro, S. Presenter & Author
- Volunteer motivation in non-profit sporting events within Colorado.
- Conference Name:
- Location: Denver, CO
- Date: November, 2006
- Authors/Presenters:
Wang, C. s. Presenter & Author
Shapiro, S. Presenter & Author
Morse, A. M. Presenter & Author
Giannoulakis, C. Presenter & Author
Min, S. Author Only
- Trends in intercollegiate athletic fundraising.
- Conference Name: University of Northern Colorado
- Sponsoring Organization: University of Northern Colorado
- Location: Greeley, CO
- Date: April, 2006
- Authors/Presenters:
Shapiro, S. Presenter & Author
- 2008: Graduate Dean’s Citation for Excellence, University of Northern Colorado
- 2010: Shining Star Faculty Award, Office of Student Affairs, Old Dominion University
- 2010: SMA Best Professional Paper 2010, Sport Marketing Association
- 2011: SMA Best Professional Paper Finalist 2011, Sport Marketing Association
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Contracts, Grants and Sponsored Research