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Stephen Shapiro

  • Stephen Shapiro
  • Associate Professor
  • Human Movement Sciences
  • 2012 Student Recreation Ctr
  • Norfolk, VA 23529
  • 757-683-5078
  • sshapiro@odu.edu
  • Dr. Stephen Shapiro is currently an Assistant Professor of Sport Management at Old Dominion University. Dr. Shapiro’s line of research is in the areas of sport finance and marketing, with a focus on ticket pricing in the primary and secondary markets and consumer behavior as it relates to both purchase and charitable contribution decisions. Specific research topics include dynamic ticket pricing in sport, college athletic donor behavior, luxury suite price determinants, consumer demand in sport, and fantasy sport consumer behavior. He has conducted research for the Norfolk Tourism Research Foundation, the Virginia Tourism Corporation, the National Kidney Foundation of Florida, Athletics Departments at the University of Memphis and Colorado State University, the United States Olympic Committee, the Denver Nuggets, and the Colorado Avalanche. Dr. Shapiro teaches graduate and undergraduate courses in Sport Finance, Sport Media, Sport Marketing, and Statistics. He is an alumnus of the University of Northern Colorado (Ph.D. in Sport Administration) and the University of Central Florida (M.S. in Management and B.A. in Advertising/Public Relations).
  • Education

    University of Northern Colorado, 2008
    Major: Sport and Exercise Science
    Degree: Ph. D.
    University of Central Florida, 2002
    Major: Management
    Degree: M.S.
    University of Central Florida, 2000
    Major: Advertising and Public Relations
    Degree: B.A.
  • Research Interests

    College Athletic Fundraising, Ticket Pricing in the Primary and Secondary Market, Consumer Behavior
  • Expertise

    Sports Management
    Sport Finance/Economics, Fundraising, Pricing, Consumer Behavior
  • 2013: Sport Marketing Association Best Professional Paper, Sport Maketing Association
  • 2013: NASSM Research Fellow, North American Society for Sport Management
  • 2011: SMA Best Professional Paper Finalist 2011, Sport Marketing Association
  • 2010: SMA Best Professional Paper 2010, Sport Marketing Association
  • 2010: Shining Star Faculty Award, Office of Student Affairs, Old Dominion University
  • 2008: Graduate Dean’s Citation for Excellence, University of Northern Colorado
  • Contracts, Grants and Sponsored Research

    Profile and Economic Impacts of Visitors to Norfolk Virginia
    Sponsoring Organization: Norfolk Tourism Research Foundation
    Date: January 1, 2013 - December 31, 2013
    Awarding Organization: Local
    Investigators:Shapiro, S.; Gomez, E.; Hill, E. L.; Ridinger, L. L.
    NKF Surf Festival post event research and technical report
    Sponsoring Organization: National Kidney Foundation
    Date: June, 2010 - April, 2011
    Awarding Organization: Private
    Investigators:Parris, D.; Bowers, J.; Shapiro, S.; Wealty-Peachey, J.
    An Analysis of Fantasy Sport Participation Effects on Points of Attachment and Consumption Behavior
    Sponsoring Organization: North American Society for Sport Management
    Date: July 1, 2009 - May 31, 2010
    Awarding Organization: Private
    Investigators:Shapiro, S.; Drayer, J.; Dwyer, B.
    Univ. of Memphis Athletics Dept. Former Athlete Donor Behavior
    Sponsoring Organization: Univ. of Memphis Athletics Dept.
    Date: January, 2008 - November, 2008
    Awarding Organization: State
    Investigators:Shapiro, S.; Drayer, J.
    United States Olympic Committee Member Research
    Sponsoring Organization: USOC
    Date: 2006 - 2007
    Investigators:Shapiro, S.