Color Palette

The university colors are blue (PMS 540) and silver and were selected to be highly distinctive and unique to Old Dominion University. In applications where silver may not be used, grey (PMS 430) should be substituted.

In addition to Old Dominion University's blue and silver school colors, the ODU brand employs six additional colors. These vibrant tones were chosen for their youthful feel and because they retain a sense of energy at lower opacities. They are:

Web Color Palette

The Web color palette uses variations of the above colors in regular, light and dark variants. These colors are not direct translations of the print colors because of the ways that colors display on screen versus the printed page.

The university's Web content management system (WCMS) has the Web color palette pre-programmed. Page colors are determined at the time of page creation and follow a coloring rubric (see the Web Style Guide for more information). If you are developing pages outside of the WCMS, you must contact University Web Communications before you begin work.

Fonts

To further emphasize the layers and levels of design, ODU employs several fonts in designs.

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