[ skip to content ]

Communications Toolkit

Identity Standards

odu-brand-identity-standards-book-cover-brdrBrand Identity Standards Book

Our brand is a reflection of the ODU experience and serves as the foundation of our identity. It is defined not only by what we say, but also how we say it-in print, broadcast and the web. The voice and tone of copy, color palette, imagery, design style and typography we use impact the way we are perceived.


The University's logos are provided to the campus community for authorized use. Use of these logos is governed by the University Identity Standards and Trademark Licensing Policy. The 300 dpi and EPS vector formats are for use in print and other non-electronic media.

Editorial Style Guide

These editorial guidelines will assist authors and editors on campus and anyone who prepares communications for and about the university, simplifying the guesswork and providing a consistent style.

Talking Points

Communicators should demonstrate the University's four brand drivers in communications. Talking points are the details that support the brand drivers with proof points providing additional detail.

Color Palette & Fonts

The University school colors are blue and silver. The ODU brand employs six additional colors and four font families and one font.


All presentations made on behalf of the University should be branded in look, content and language. Download branded PowerPoint templates for use in your presentations.

Web Style Guide & Best Practices

Web-focused supplement to the University Style Guide. Find style, formatting and page structure standards for the ODU website.