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University Licensing

Old Dominion University's Licensing Department was established to ensure the public properly identifies and associates ODU logos on products bearing the institution's marks. Old Dominion's licensing program now has over 100 approved vendors/retailers, and proudly contributes to both academic and athletic scholarships.

Old Dominion's formal trademark licensing program enables the University to share in the benefits from the commercial use of its name and identifying marks. The program establishes a cooperative relationship with licensees to assist in the further development of a market for "officially licensed products of Old Dominion University," and it encourages consumers to buy products that support the University.

The Collegiate Licensing Company (CLC) is contracted with Old Dominion University to help administer the licensing program on a national basis. CLC's main duty as the University's agent is to pre-screen all manufacturers desiring to produce goods bearing University marks.

Logos & Trademarks

odu-signature-preview

ODU's licensing program was established to ensure the public properly identifies and associates ODU logos on products bearing the institution's marks. The program program now has over 100 approved vendors/retailers, and proudly contributes to both academic and athletic scholarships.

Merchandise & Giveaways

Big Blue with an ODU Fan

All groups, departments, individuals and companies are required to obtain approval from the Licensing Department or Collegiate Licensing Company (CLC) before producing any products that use the institution's registered name(s), trademarks and/or service marks.

Licensed Vendors

Students show their spirit during Homecoming

Merchandise produced from a licensed vendor will bear an official label. See what and where to get your hands on official ODU gear and accessories!