What are the Benefits?
- Promotes the institution in a positive, consistent and uniform manner.
- Protects all of the institution's trademarks, service marks and logos from unauthorized use.
- Protects consumers from inferior products bearing institutional marks.
- Provides revenues to the University for academic and athletic scholarships.
Royalties received from the sale of merchandise bearing the trademarks or service marks provide academic and athletic scholarships.
Old Dominion University's Licensing Department was established to ensure the public properly identifies and associates ODU logos on products bearing the institution's marks. Old Dominion's licensing program now has over 100 approved vendors/retailers, and proudly contributes to both academic and athletic scholarships.
Old Dominion's formal trademark licensing program enables the University to share in the benefits from the commercial use of its name and identifying marks. The program establishes a cooperative relationship with licensees to assist in the further development of a market for "officially licensed products of Old Dominion University," and it encourages consumers to buy products that support the University.
The Collegiate Licensing Company (CLC) is contracted with Old Dominion University to help administer the licensing program on a national basis. CLC's main duty as the University's agent is to pre-screen all manufacturers desiring to produce goods bearing University marks.
All groups, departments, individuals and companies are required to obtain approval from the Licensing Department or Collegiate Licensing Company (CLC) before producing any products that use the institution's registered name(s), trademarks and/or service marks. Approval is required regardless of use or method of distribution. Manufacturers of commercial products bearing any ODU marks, including the athletic logos, must have a license before offering these goods for sale. No product will be licensed without the approval of ODU's Licensing Department.
What Products Can Be Licensed?
Most products will be considered for a license; however, the University reserves the right to refuse a license to any person, organization or business. The University will not license products deemed inappropriate.
Who Can Be Licensed?
Any person, business, group or organization desiring to produce merchandise bearing Old Dominion University trademarks, logos, or verbiage is required to obtain a vendors license.
Questions on Institutional Logo Usage
Usage of Athletics Logos
The Athletic Department has established some specific guidelines that apply to the use of the seven athletic logos. Please contact the director of athletic publications and creative services (contact information listed at right) for the specific guidelines.