Brand personality defines the persona and character of Old Dominion University. It defines key personality traits that are expressed through the design.
Old Dominion University has defined the following traits as its key personality descriptors:
ODU is a leading-edge thinker. Its research is focused on providing business, industry, and government with state-of-the-art practical applications. It is always looking for new opportunities that will help it and its students thrive in a changing world. Its approach to teaching is innovative and capitalizes on current technologies to provide students with the most modern advances in learning tools.