Social media platforms like Facebook, Twitter, YouTube, Pinterest and others give the ODU community the opportunity communicate on a more personal and meaningful level. Social media platforms also offer institutional organizations like ODU new opportunities to engage target audiences, including prospective and current students, parents, alumni, faculty and staff, donors, media, opinion leaders, and others.
Before you decide to start a social media presence, read the "Before You Begin" sidebar at right. Many offices' needs can be addressed by partnering with existing social media presences, rather than starting a new one. Combining socia media efforts takes the pressure off of just one office and provides more frequent and relevant content across a greater breadth and depth of the university! The university's social media administrator or the director of University Web Communications will be happy to discuss options with you.
You are also encouraged to read the Tips for Survival and Success in Social Media.
All social media accounts officially recognized by ODU will have at least two ODU employees as administrators at all times.
Should an ODU employee administrator of an account leave the University or cannot, for any reason, continue to be an account administrator, it is the responsibility of that individual's supervisor and/or the individual themselves to designate another ODU employee to be an account administrator prior to removing himself or herself from that role.
If two employees are not available to serve as account administrators, a staff member in the Web Communications Group in the Office of University Relations will serve in that capacity.
If there are any difficulties identifying a new administrator, contact the Web Communications Group for assistance. (contact info here).
ODU employees identified as administrators of accounts are responsible for managing and monitoring content on their officially recognized accounts. Administrators are responsible for removing content that may violate university conduct policies. Administrators at any time may contact the Office of University Relations' Web Communications Group for guidance and assistance regarding content.
Student organizations wishing to create social media accounts intended to be officially recognized by the university must be registered through ODU's Office of Student Activities and Leadership. Unregistered student organizations are welcome to create social media accounts; however, they will not be officially recognized by ODU and the University will not be responsible for their content.
All social media accounts representing the University, including any department or college, must use an official ODU social media icon. This icon must be generated by University Marketing & Communications and will be released to the account administrator(s) upon approval of the account by University Web Communications.
Use good judgment about content and respect privacy laws. Do not to include confidential information about the University, its staff, or its students.
You may not post any content that is threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
Representation of your personal opinions as being endorsed by the University or any of its organizations is strictly prohibited. You may not use the ODU name to promote any opinion, product, cause, or political candidate. Be sure to include the statement: "this is my personal opinion and not necessarily that of the university" when necessary.
By posting content to any social media site, you agree that you own or otherwise control all of the rights to that content or that your use of the content is protected under fair use guidelines. In addition, you may not knowingly provide misleading or false information, and you indemnify and hold the University harmless for any claims resulting from the content.
While ODU does not regularly review content posted to all officially recognized social media sites, it shall have the right to remove any content for any reason, including but not limited to, content that it deems threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
When using or posting online material that includes direct or paraphrased quotes, thoughts, ideas, photos, or videos, include citations whenever possible. Provide a link to the original material if possible and/or applicable.
Do not use information and/or engage in activities that may violate local, state, or federal laws, and regulations.
Rules of Engagement
The use of social media at ODU is governed by the same policies that govern all other electronic communications at the University. The ODU social media policy only applies to accounts created to represent official ODU groups, departments, programs, entities, etc. and does not apply to private individual accounts.
Any ODU college, department, group, program, etc. that would like to start and maintain a social media account representing an Old Dominion University entity must submit an online application. It is recommended that an ODU employee who intends to serve as one of the accounts' administrators fill out and submit the online application.
If you already have an existing account that is represented as an official ODU account, you must submit an online application as well.