The University Web & Digital Communications office maintains a comprehensive directory of all college-affiliated social media accounts.

Name of ODU Department creating social media account(s)*

First social media administrator*

First Name*

Last Name*

ODU email*

ODU phone number*

ODU Job Title*

Second social media administrator

First Name*

Last Name*

ODU email*

ODU phone number*

ODU Job Title*

Account Registration

Account Registration*Register Existing AccountCreate New Account

If other, specify here

What is the purpose of establishing a social media account for your group/department? Why do you feel this is necessary?*

Identify the person or persons who will have primarily responsibility for populating, maintaining and monitoring your social media accounts. Ensure they have the time and enthusiasm to devote to this project. List team members:*

What do you hope to achieve with this social media account? (i.e. inform, share ideas, etc.)*

What ways would you like to promote the account?*

Who is your target audience?*

How will your target audience benefit from this account?*

How many hours per week do you intend to devote to this account?*

How will you measure the success or lack of success of the social media account? (i.e. engagement, events, participation, etc.)*

What content will you share on the social media account? (i.e. news updates, photographs, video, research).*

How much time will you devote to this platform each week?*

What name will you use for your profile that clearly identifies your affiliation with Old Dominion University?*

When will you conduct an evaluation of the social media account's success using the goals and measures identified above?*

Name*