Department of Marketing

What Does it Mean to Be a Marketing Major?

Discover what it means to pursue a marketing major in the Strome College of Business.

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From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.

Undergraduate Degrees

Marketing (B.S.B.A.)

The marketing major at ODU is one of the most popular and offers a cutting-edge program focused on marketing, communication, and analytical skills for high-demand career opportunities.

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Digital Marketing (Marketing, B.S.B.A)

Digital marketing equips graduates with the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines.

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Marketing Analytics & Research (Marketing, B.S.B.A)

This concentration focuses on the critical area of marketing analytics, enabling marketers to gain profound customer insights and optimize strategies through experimentation and data analytics.

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Professional Sales (Marketing, B.S.B.A)

Sales students learn how to communicate persuasively, ask effective questions, prospect, close sales, negotiate, manage salespeople, and many other practical skills. Classes emphasize hands-on learning, coaching, and class discussions.

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Graduate Programs

Business Administration (M.B.A.)

A graduate management degree that provides theoretical and practical training to help graduates gain a better understanding of general business management functions.

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Business Administration (Ph.D.)

A research-oriented program with a professional focus, aiming to prepare individuals for careers in higher education, specifically as faculty members involved in teaching and research, as well as for high-level administrative and research roles in the private and public sectors.

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Read the Catalog