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Business Analytics & Big Data (Graduate Certificate)

Business environments have experienced a rapid increase the volume of data that is collected, stored, managed, and analyzed in recent years. To be useful, this data must be analyzed and transformed into information and actionable knowledge. The graduate certificate in Business Analytics with Big Data provides students with business analytics knowledge and skills necessary in the modern data-centric business environment. Students learn to apply descriptive, predictive, and prescriptive analytics techniques to business decision-making with an emphasis on predictive analytics and data analysis. In addition, students gain a working knowledge of data management methods.

Business Analytics & Big Data (Graduate Certificate)


Description


What is Business Analytics & Big Data at ODU like?

Business environments have experienced a rapid increase the volume of data that is collected, stored, managed, and analyzed in recent years. To be useful, this data must be analyzed and transformed into information and actionable knowledge. The graduate certificate in Business Analytics with Big Data provides students with business analytics knowledge and skills necessary in the modern data-centric business environment. Students learn to apply descriptive, predictive, and prescriptive analytics techniques to business decision-making with an emphasis on predictive analytics and data analysis. In addition, students gain a working knowledge of data management methods.

Program Highlights


What makes Business Analytics & Big Data at ODU unique?

  • An understanding of analytic techniques and their application prepares students for success in data-focused professional environments that are becoming the norm.

  • This certificate provides exposure to the “full spectrum” of analytics, including data management, data analysis, visualization, forecasting, and business modeling methods.

  • Classes are taught by faculty with expertise in a variety of areas, including business statistics, information technology, business modeling and simulation, and supply chain management

  • Meshes well with MBA program, allowing MBA students to satisfy elective requirements with certificate classes

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Management Analysts

$93,440

MEDIAN SALARY


Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

Market Research Analysts and Marketing Specialists

$71,450

MEDIAN SALARY


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Budget Analysts

$78,680

MEDIAN SALARY


Examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.

Business Intelligence Analysts

$91,080

MEDIAN SALARY


Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

Courses


What are some courses offered in Business Analytics & Big Data at ODU?

BNAL 415:
Advanced Business Analytics/Big Data Applications


This course addresses advanced business analytics techniques and the application of such techniques to large data sets. Some alternative business analytics strategies are introduced. Descriptive, predictive, and prescriptive models are included. Topics covered in this course include data visualization and exploration, cluster analysis, and developing and calibrating predictive models for big data. Applications of multivariate, logistic, and probit regression to business analytics are discussed. Software packages such as SAS/JMP/SPSS may be used. Prerequisites: A grade of C or better in BNAL 306 and a declared major in the University or permission from the Dean

BNAL 503:
Data Visualization and Exploration


This course introduces students to concepts and processes, technologies, and methodologies that are commonly used in data visualization that an organization may use to enhance its descriptive, predictive, and prescriptive methods for making fact-based decisions. Prerequisite: A grade of C or better in BNAL 306 or an equivalent course or instructor's permission.

BNAL 721:
Simulation Modeling for Business Systems


This course covers both the theory and application of simulation modeling and analysis to business systems. Both discrete-event and continuous simulation modeling approaches are covered, using a major commercial simulation package. Emphasis will be on the use of simulation as a tool to support business decision making. Prerequisites: BNAL 606 or STAT 330 or MSIM 601 or BNAL 476 or BNAL 576 or BNAL 722 or BNAL 822.

Requirements


What are the requirements to apply for Business Analytics & Big Data at ODU?

Students entering the Certificate program in Business Analytics & Big Data should meet the minimum university admission requirements (Graduate Admission)

Cost

Tuition and Fees

Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 551

Non-Resident


Per Credit:

$ 1,387

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 595

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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ASSOCIATE PROFESSOR


Name:

Dean Chatfield


Location:

2063 CONSTANT HALL, NORFOLK, VA, 23529



Office:

757-683-4880


Graduate Admissions


Location:

1000 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-6512


Email:

gradadmit@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Additional Programs


Are there other programs at ODU I may be interested in?

With over 120 undergraduate programs, 130 graduate programs at the master'seducation specialist and doctoral levels plus a wealth of certificate and professional development programs, Old Dominion University has the program for you. Visit our academic program listing page to see other programs ODU has to offer.

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