This graduate program is designed to prepare students for leadership roles within the sport industry. Students are provided with theoretical and practical knowledge to face the opportunities and challenges associated with sport business careers. The curriculum is consistent with current principles and practices of academic and sport marketplace standards.
Program Highlights
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Sport industry relevant skill development
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Convenience (can take classes on-campus and online)
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1-2 year completion plans
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Students complete a full-time, semester long internship with a sport organization
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Strong core curriculum and electives
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All courses taught by experienced, Ph.D. faculty
Careers
Check out these ideas from ODU's Center for Career & Leadership Development and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Alumni Careers
Requirements
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A completed online application
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A baccalaureate degree from a regionally-accredited institution or an equivalent degree from a foreign institution.
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Personal essay (no more than two pages) addressing motivations to apply to program, career interests, and ability to complete graduate level work.
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Three letters of recommendation (from former professors and employers) - At least one must be from a former professor addressing your potential success for graduate school
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Current copy of resume.
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Transcripts from all prior postsecondary institutions.
For Admission to the Sport Management Program
2.8 cumulative GPA or higher (on a 4.0 scale) ; 3.0 GPA or higher in the undergraduate major
The GRE is optional but recommended for applicants with a GPA lower than 3.0
Test of English as a Foreign Language (TOEFL) score of 550 on the paper-based test (or 79-80 on the iBT) for non-native English speakers.
Featured Courses
This course will familiarize the student with theoretical and practical aspects of sport marketing including the dynamic nature of sport and the importance of branding. Through lecture and case-study analysis, the course will provide students with an understanding of the importance of marketing and consumer behavior theory and fundamentals specific to strategic marketing in the sport industry. Prerequisite: Must be a degree seeking student admitted into the M.S. Sport Management program.
This course will examine the theory, development, and application of analytics in sport. Students will learn about the application of analytics in sport for purposes of evaluating player performance, team management, market segmentation, pricing, and other areas in sport industry operations. Analytics includes the inclusive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based decision making. Prerequisites: Must be a degree-seeking student admitted into the M.S. Sport Management program.
This course will introduce students to various aspects of sport entrepreneurship ranging from development of an idea for a sport business to the formulation of a comprehensive sport business plan. Prerequisites: Must be a degree-seeking student admitted into the M.S. Sport Management program.
Cost of Attendance
We believe in providing students with transparent and accessible information about the cost of attendance.
Review the estimated tuition rates for the 2024-25 academic year (subject to change). Other fees are assessed for special services and certain academic programs. Non-resident rates are charged for anyone who is not a current Virginia resident, including international students.
Ways to Fund Your Degree
There are a few ways for you to save on the cost of attending Old Dominion University, including scholarships, assistantships, and student loans. For more details about financial aid at Old Dominion, visit the Financial Aid Office page.
Funding Opportunities
Funding opportunities through graduate assistantships, industry partnerships, and part-time employment are available on an annual basis. Admitted and interested students should contact the Graduate Program Director for additional details.
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Additional Programs
Are there other programs at ODU I may be interested in?
With over 120 undergraduate programs, 130 graduate programs at the master's, education specialist and doctoral levels plus a wealth of certificate and professional development programs, Old Dominion University has the program for you. Visit our academic program listing page to see other programs ODU has to offer.