The Business Analytics minor is a unique minor that integrates a functional area of business with computer expertise. It is a minor that develops skills in the use of the computer as a decision-making tool and provides expertise in a business field in which these skills can be applied. The modern business employer is looking for graduates who have more than just a degree in a particular functional area. They are looking for students who have multiple skills which allow them to serve their company in many ways. Business Analytics provides the training needed to develop those skills.
Program Highlights
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Fully integrated business degree combined with advanced data and quantitative analysis
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Courses use multiple data platforms such as Excel, Arena, SAS and SPSS, Tableau, and R programming
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Double majors are accommodated with other business disciplines that allow students to complete program with minimal additional coursework
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Major areas of statistics and management science techniques, such as simulation, optimization, forecasting, and visualization individually explored in senior level coursework
Careers
Check out these ideas from ODU's Center for Career & Leadership Development and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Computer Systems Analysts
Analyze science, engineering, business, and other data processing problems to implement and improve computer systems. Analyze user requirements, procedures, and problems to automate or improve existing systems and review computer system capabilities, workflow, and scheduling limitations. May analyze or recommend commercially available software.
Management Analysts
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Database Administrators
Administer, test, and implement computer databases, applying knowledge of database management systems. Coordinate changes to computer databases. May plan, coordinate, and implement security measures to safeguard computer databases.
Requirements
Transfer
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Featured Courses
Cost
Estimated rates for the 2024-25 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial Aid.
Scholarships
Tanner Scholars and others available through Strome and the University.
Internships
Internships with major employers in region are abundant.
