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Marketing (Minor)

From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.

Marketing (Minor)


Description


What is Marketing at ODU like?

From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.

Program Highlights


What makes Marketing at ODU unique?

  • Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.

  • Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Market Research Analysts and Marketing Specialists

$71,450

MEDIAN SALARY


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Courses


What are some courses offered in Marketing at ODU?

MKTG 311:
Marketing Principles and Problems


This course is part of the IncludED All Access program; you should not purchase any course materials denoted by the IncludED logo as they are part of your course registration. In the event you drop this course from your schedule on or prior to the last day of DROP/ADD period, your account will be fully refunded automatically if you received a digital textbook. If you received a physical textbook you will need to return the textbook to the store and your account will be refunded at that time.

Requirements


What are the requirements to apply for Marketing at ODU?

Students entering the Minor program in Marketing should meet the minimum university admission requirements (Undergraduate Admission)

  • For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a grade of C- or better is required in all marketing courses counted toward the minor. A minimum of six hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University. For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog.

  • To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.

For admission to the Marketing program


GPA:

3.00


TOEFL score:

paper based: 550, internet based 79


IELTS score:

6.5


Cost

Tuition and Fees

Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 360

Non-Resident


Per Credit:

$ 1,032

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Transfer Articulation Agreements


To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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SENIOR LECTURER


Name:

Michelle Carpenter


Location:

2120 CONSTANT HALL, NORFOLK, VA, 23529



Office:

757-683-4317


Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Additional Programs


Are there other programs at ODU I may be interested in?

With over 120 undergraduate programs, 130 graduate programs at the master'seducation specialist and doctoral levels plus a wealth of certificate and professional development programs, Old Dominion University has the program for you. Visit our academic program listing page to see other programs ODU has to offer.

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