From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.
Program Highlights
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Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
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Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.
Careers
Check out these ideas from ODU's Center for Career & Leadership Development and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Requirements
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For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a grade of C- or better is required in all marketing courses counted toward the minor. A minimum of 12 hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University. For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog.
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To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
Transfer
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Cost
Estimated rates for the 2024-25 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial Aid.
Contact
