This program is designed to prepare students for entry-level positions within the sport industry. Students acquire knowledge and skills needed for careers with professional sport teams and leagues, intercollegiate athletics, sport facility and event management companies, sport marketing agencies, and other sport-related businesses.
Program Highlights
Acquire knowledge and skills needed for success in the sport industry
Gain experience through field-based coursework and internships
Network with local and national sport business leaders
Develop leadership skills through involvement with the sport management majors’ club
Plan, direct, or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization's budget and policies regarding participant involvement, program requirements, and benefits. Work may involve directing social workers, counselors, or probation officers.
Search Marketing Strategists
$91,080
Median Salary
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Business Operations Specialists, All Other
$75,740
Median Salary
All business operations specialists not listed separately.
Alumni Careers
Old Dominion University Athletics
Atlanta Falcons
Philadelphia Eagles
Gwinnett Stripers Baseball Club
Hampton Roads Soccer Council
Southside Boys & Girls Club of Virginia
Requirements
What are the requirements to apply for Sport Management at ODU?
Students entering the Bachelor of Science program in Sport Management should meet the minimum university admission requirements Undergraduate Admission.
Overall GPA of 2.0 or higher; Major GPA of 2.0 or higher
Transfer
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Course will examine competitive market strategies as they apply to the sport industry. Emphasis will be placed on the…
SMGT 414
Sport Marketing
Course will examine competitive market strategies as they apply to the sport industry. Emphasis will be placed on the relationship between sport products and sport markets, the communication mix, market research, and the role of strategic planning for business sponsorship. Prerequisites: SMGT 214 with a grade of C- or better and junior standing.
This writing intensive course offers an introduction to ethics and morality within the context of sports. It examines…
SMGT 450W
Ethics and Morality in Sport
This writing intensive course offers an introduction to ethics and morality within the context of sports. It examines the values of sport and the basis for ethical decision making. Readings, case studies and class discussion are used to explore the moral significance of sport. This course is designed to foster critical thinking skills and to improve written and verbal communication skills through analysis of philosophical and ethical issues associated with sport. Prerequisites: SMGT 214 with a grade of C- or better, a grade of C or better in ENGL 110C and ENGL 211C or ENGL 221C or ENGL 231C and Junior standing.
This course presents an overview of the increasing effect the law is having on amateur athletics, professional sports…
SMGT 421
Legal Aspects in Recreation and Sport Management
This course presents an overview of the increasing effect the law is having on amateur athletics, professional sports and recreation programs. Prerequisites: SMGT 214 with a grade of C- or better and junior standing.
Estimated rates for the 2024-25 academic year. Rates are subject to change. Other fees are assessed for special services and certain academic programs. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Active Duty Military Rate
Cost Per-Credit$250
Virginia Resident
Cost Per-Credit$408
Technology Delivered Courses Outside Virginia and/or the United States
Are there other programs at ODU I may be interested in?
With over 120 undergraduate programs, 130 graduate programs at the master's, education specialist and doctoral levels plus a wealth of certificate and professional development programs, Old Dominion University has the program for you. Visit our academic program listing page to see other programs ODU has to offer.
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