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Strategic Communication (Communication, B.A.)

Strategic Communication is a concentration intended to help you use your knowledge of communication and apply it to make a difference in a business and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies and the skills learned easily transition into jobs with almost any company in the world.

Strategic Communication (Communication, B.A.)


Description


What is this program at ODU like?

Strategic Communication is a concentration intended to help you use your knowledge of communication and apply it to make a difference in a business and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies and the skills learned easily transition into jobs with almost any company in the world.

Program Highlights


What makes this program at ODU unique?

  • Pitch and present ideas to a client or a boss

  • Write and create media, ranging from social media to graphics to film

  • Conduct the research to generate strategy and objectives for a client

  • Use (and even get certified in) industry standard analytics platforms like Google Analytics, Hootsuite, Cision, and Meltwater

  • Effectively reach out to the media and pitch a story or program

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Meeting, Convention, and Event Planners

$52,630

MEDIAN SALARY


Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.

Advertising and Promotions Managers

$123,880

MEDIAN SALARY


Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Market Research Analysts and Marketing Specialists

$71,450

MEDIAN SALARY


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Public Relations Specialists

$67,990

MEDIAN SALARY


Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Courses


What are some courses offered in this program at ODU?

COMM 403:
Public Relations and Crisis Communications


This course introduces students to the basic elements of public relations as it pertains to assisting organizations avoid, mitigate and recover from crisis situations. Students will have the opportunity to both observe and participate in crisis communications situations. Prerequisites: COMM 303 or permission of instructor.

COMM 478:
Principles of Media Marketing and Promotion


Course introduces students to the ways in which different media forms are used for advertising and marketing purposes. Emphasis is on electronic media, though other approaches, such as direct marketing techniques and the increasing use of new media technologies for marketing, are also examined. Prerequisites: Junior standing and COMM 260 or permission of the instructor.

COMM 303:
Introduction to Public Relations


A study of interactions within and among communication workplaces and the public. Attention is given to the media, promotions, community relations, and public information. Prerequisites: COMM 200S or permission of the instructor.

Requirements


What are the requirements to apply for this program at ODU?

Students entering the Bachelor of Arts program in this program should meet the minimum university admission requirements (Undergraduate Admission)

Cost

Tuition and Fees

Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 374

Non-Resident


Per Credit:

$ 1,039

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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ASSOCIATE PROFESSOR


Name:

Theodore Gournelos


Location:

3004 BATTEN ARTS & LETTERS, NORFOLK, VA, 23529



Office:

757-683-6267


Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Transfer


I like this program and want to transfer. What are my next steps?

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.

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