Associate Professor
Department of Educational Leadership & Workforce Development
Dooyoung Choi
SUITE 4103 4301 HAMPTON BLVD
NORFOLK, 23529
Dr. Dooyoung Choi is an Associate Professor in the Fashion Merchandising program at Old Dominion University. Her research focuses on the social psychological aspects of appearance and consumer behaviors.
Ph.D. in Apparel Studies, University of Minnesota, (2017)
M.S. in Apparel Studies, University of Minnesota, (2012)
Expertise
Research Interests
Social psychology of dress, sexualization, self-sexualization, appearance management, body image, consumer behavior, green consumption, consumer well-being, fashion consumers with emerging technologies