Salesforce

One Monarch Nation Innovation

ODU is proud to announce our status as a Salesforce First institution. This strategic initiative – One Monarch Nation Innovation (OMNI) – signifies a significant shift towards a unified platform that will streamline university data and technology systems and foster a more interconnected and cohesive student and staff experience.

Read more about OMNI

The powerful Salesforce platform translates data into actionable insights, empowering us to analyze and make impactful decisions regarding student relations, recruitment, retention, and overall student and partner experience at ODU. By compiling data into a single, user-friendly system, we can streamline processes and leverage information for enhanced student support and success.

Education Cloud and Marketing Cloud are two separate offerings within the Salesforce ecosystem, each serving distinct purposes described below.

Available to

  • Students
  • Faculty
  • Staff
     

Usage requirements

  • Access to Salesforce Education Cloud and Marketing Cloud requires authorization from Old Dominion University's One Monarch Nation Innovation (OMNI) Team.
  • Users may need to undergo training to utilize the platform effectively.
     

Get started

Technology Services (IT)

Questions?

For assistance or questions regarding Salesforce Education Cloud at Old Dominion University, please contact your OMNI member.

Request Access

Complete an OMNI Stakeholder Engagement Form.

Get Training

Start your own Self-Paced Learning trailhead to learn how to navigate and use the platform effectively.

> How to Log-in

More Training Resources

New to Salesforce:

Get Started with Trailhead

Education Cloud Basics (Module)

New to Marketing Cloud:

Get to Know Marketing Cloud Engagement (Trail)

Business Analyst:

Business Analyst Trailmix

 

New to Education Cloud:

Education Cloud Basics (Module)

Enroll Best Fit Students with Education Cloud (Trail)

Education Cloud Reference Documents:

Education Cloud Job Aid Repository (login required)

 

Salesforce Education Cloud

 

The Salesforce Education Cloud modernizes the student and partner experience, empowering student success by offering simplified and efficient access to student services and support.

Key Features of Salesforce Education Cloud

  1. Student and Partner Lifecycle Management: Track student and partner interactions and milestones from recruitment to alumni engagement.
  2. Personalized Engagement: Tailor communications and outreach efforts to individual students and partners based on their needs and preferences.
  3. Analytics and Insights: Gain valuable insights into student and partner data to identify trends, predict outcomes, and improve decision-making.
  4. Integration Capabilities: Seamlessly integrate with other systems and platforms to ensure data consistency and accessibility.
  5. Community Engagement: Foster collaboration and communication among students, faculty, staff, alumni, and partners through online communities and portals.
     

Impact

For Students

Salesforce promises streamlined and efficient student services, culminating in a unified platform for easier access and a smoother user experience. This integration will minimize confusion and elevates overall student satisfaction. Students will find it simpler to seek guidance, forge connections, and maintain academic progress. Additionally, improvements in Salesforce Education Cloud-Admissions Connect will foster enhanced engagement, providing prospective students with transparent communication throughout their decision-making journey.

For Faculty

Faculty members will gain access to enriched student data, empowering them to offer more informed guidance and interventions. This comprehensive perspective on student progress will enable faculty to contribute more effectively to students' academic achievements.

For Partners

By streamlining processes and consolidating data, Salesforce will enable more efficient and effective interactions between the university and its partners. From simplified communication channels to enhanced access to information, it will foster stronger connections, smoother collaborations, and ultimately, greater mutual success.

For Staff

Salesforce integration will optimize data systems across the university, enhancing administrative efficiency. Staff members will be equipped to manage student information more efficiently, ultimately translating into an improved student experience.

 

Salesforce Marketing Cloud

 

Salesforce Marketing Cloud is a powerful digital marketing platform that enables Old Dominion University to create, automate, and analyze marketing campaigns across multiple channels. From email marketing to social media advertising, Marketing Cloud provides the tools needed to engage with audiences effectively.

Key Features of Salesforce Marketing Cloud

  1. Email Marketing: Create personalized email campaigns tailored to specific audience segments.
  2. Automation: Set up automated workflows to streamline marketing processes and save time.
  3. Analytics and Reporting: Track campaign performance and gather insights to optimize future marketing efforts.
  4. Mobile Marketing: Reach audiences on-the-go with SMS and push notifications.
     

Impact

For Students

The adoption of Salesforce Marketing Cloud enables personalized engagement for students at our university. Through targeted communication and tailored experiences, students will benefit from more relevant information, streamlined interactions, and enhanced support services. This platform empowers students to stay informed, connected, and engaged throughout their academic journey, ultimately contributing to their success and satisfaction.

For Faculty

Salesforce Marketing Cloud equips faculty members with powerful tools to deliver impactful communication and support to students. By leveraging data-driven insights and automation capabilities, faculty can personalize outreach, streamline administrative tasks, and provide timely assistance, thereby fostering deeper connections and facilitating academic achievement.

For Partners

Partnering with our university becomes more seamless and fruitful with Salesforce Marketing Cloud. Through sophisticated segmentation and targeted messaging, external partners can effectively engage with our community, whether it's for collaboration opportunities, recruitment efforts, or outreach initiatives. This platform enables partners to deliver relevant content and experiences, strengthening relationships and driving mutual success.

For Staff

Salesforce Marketing Cloud transforms the way our university interacts with its community. By centralizing communication efforts, optimizing engagement strategies, and leveraging advanced analytics, this platform enables us to deliver consistent, personalized experiences across all touchpoints. From prospective students to alumni, faculty, staff, and beyond, Salesforce Marketing Cloud facilitates meaningful connections, drives engagement, and fosters a vibrant and cohesive university community.