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Fashion merchandising involves wearing many hats within the fashion industry, sometimes juggling them and sometimes focusing on one area exclusively. The most important functions include product development, production, promoting the merchandise, and buying materials from suppliers. Apparel for men and women are the most common items that fashion merchandisers work with, but they also create and sell accessories, cosmetics, jewelry, and shoes. People in these roles typically work in the field of wholesale/retail or for a textile manufacturer.
Students learn to research target markets, analyze business results, and develop strategies that effectively meet the needs of consumers.
Fashion Merchandising students create an in-depth research project in collaboration with a major fashion company.
During the summer between their junior and senior year, students must complete a fashion internship that gives them significant practical experience.
Students work step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing, and sourcing. The course demonstrates how these processes must be coordinated to get the right product to retail when consumers want it and at a price they are willing to pay. Prerequisites: SEPS 208 and SEPS 220.
Explores the skills and knowledge required of successful supervisors: leading, motivating, setting goals, delegating, budgeting, interviewing, negotiating, counseling, coaching, conducting meetings, and handling grievances. Prerequisite: junior standing or permission of the instructor.
This course explores information related to new technological advances in the textile/apparel industry and determines consumer preferences and concepts of fashion product quality. It includes the development of standards for judging qualities of merchandise. Fabrics are examined to determine the value they provide to the apparel and accessories customer. Prerequisite: junior standing or permission of the instructor.
Students entering the Minor program in Fashion Merchandising should meet the minimum university admission requirements (Undergraduate Admission)
Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Our enrollment coordinators are ready to help you through the admissions process.
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