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Marketing Education (Career & Technical Education, B.S.)

Marketing education is a critical shortage teaching area in Virginia. Marketing educators teach a variety of marketing courses including marketing and management, fashion marketing, sports and entertainment marketing, travel and tourism, hotel/motel marketing, internet marketing, personal finance, and more. Marketing education includes a three-pronged approach to education, and includes classroom instruction, work-based learning, and DECA, the career and technical student organization. Marketing educators work with local employers in the afternoon, and often travel to a variety of conferences around the country to participate in DECA.

Marketing Education (Career & Technical Education, B.S.)


Description


What is Marketing Education at ODU like?

Marketing education is a critical shortage teaching area in Virginia. Marketing educators teach a variety of marketing courses including marketing and management, fashion marketing, sports and entertainment marketing, travel and tourism, hotel/motel marketing, internet marketing, personal finance, and more. Marketing education includes a three-pronged approach to education, and includes classroom instruction, work-based learning, and DECA, the career and technical student organization. Marketing educators work with local employers in the afternoon, and often travel to a variety of conferences around the country to participate in DECA.

Program Highlights


What makes Marketing Education at ODU unique?

  • Work 11 months and earn 10% more.

  • Marketing Education is a one math major.

  • Participate in DECA, The Student Association, and travel the country.

  • Teach in the mornings and work with the community in the afternoons with work-based learning.

  • Enjoy the hands-on-nature of this program because students do marketing activities.

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Career/Technical Education Teachers, Secondary School

$61,010

MEDIAN SALARY


Teach occupational, career and technical, or vocational subjects at the secondary school level in public or private schools.

Education Administrators, Postsecondary

$107,670

MEDIAN SALARY


Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, colleges, and junior and community colleges.

Marketing Managers

$145,620

MEDIAN SALARY


Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Education Administrators, All Other

$88,240

MEDIAN SALARY


All education administrators not listed separately.

Courses


What are some courses offered in Marketing Education at ODU?

SEPS 102:
Advertising and Promotion


This is an introductory course designed to teach the fundamental product and service promotion processes of planning and producing advertising and promotion campaigns.

SEPS 100:
Sales Techniques


This is an introductory course that emphasizes the concept of determining customer needs, wants, and desires and matching them to products and services for a long-term sales relationship. The course is not intended for students pursuing majors in the College of Business and Public Administration.

MKTG 311:
Marketing Principles and Problems


The design, distribution, pricing, and promotion of goods, services, people, places, and causes. Course examines both national and international markets and includes an introduction to the legal and ethical constraints on marketing. Prerequisites: A declared major in the University or an intended major in the Strome College of Business or permission of the Dean

Requirements


What are the requirements to apply for Marketing Education at ODU?

Students entering the Bachelor of Science program in Marketing Education should meet the minimum university admission requirements (Undergraduate Admission)

  • Standard ODU admission criteria and procedures are required for admission to this program.

For admission to the Marketing Education program


TOEFL score:

paper based: 550, internet based: 79


IELTS score:

6.5


Cost

Tuition and Fees

Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 360

Non-Resident


Per Credit:

$ 1,032

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Transfer Articulation Agreements


To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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ASSOC PROF & INTERIM CHAIR


Name:

Mickey Kosloski


Location:

4124 EDUCATION BUILDING II, NORFOLK, VA, 23529



Office:

757-683-3314


Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Transfer


I like this program and want to transfer. What are my next steps?

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.

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