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Marketing Analytics & Research (Marketing, B.S.B.A)

The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.

Marketing Analytics & Research (Marketing, B.S.B.A)


Description


What is Marketing Analytics & Research at ODU like?

The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.

Program Highlights


What makes Marketing Analytics & Research at ODU unique?

  • Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.

  • Prepares students interested in pursuing a graduate degree in marketing or related areas.

  • Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.

  • Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Market Research Analysts and Marketing Specialists

$71,450

MEDIAN SALARY


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Search Marketing Strategists

$91,080

MEDIAN SALARY


Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Marketing Managers

$145,620

MEDIAN SALARY


Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Operations Research Analysts

$86,510

MEDIAN SALARY


Formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decision making, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, service, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Employers


Graduates from this major have gone to work at

Courses


What are some courses offered in Marketing Analytics & Research at ODU?

MKTG 460:
Web Analytics


This course will introduce students to web analytic tools and methods and demonstrate how businesses can use web analytics to derive customer insight and improve marketing strategy. It will cover topics such as web traffic analysis, social media data mining, search and keyword analysis, social network analysis, and proactive analytics using testing and experimentation. Prerequisites: BNAL 306, a grade of C or better in MKTG 311, and a declared major in the University, or permission of the instructor.

MKTG 475:
Marketing Analytics


Marketing analytics comprises the processes and technologies that enable managers to have a better understanding of the market, i.e., the performance of marketing programs, the need of the customers, and the forecast of sales. In other words, it supports managers

MKTG 407:
Marketing Research


Emphasis is given to the development of a strong theoretical base in the systematic selection, collection, and interpretation of marketing information leading to sound policies and strategies. Students are required to carry out a group project involving a marketing problem (or opportunity) for a company or involving a real market situation. The project will satisfy the practicum experience requirement of the College (CAP). (qualifies as a CAP experience) Prerequisites: BNAL 306 and MKTG 402, a grade of C or better in MKTG 311 and a declared major in the University or permission of the Dean's Office.

Requirements


What are the requirements to apply for Marketing Analytics & Research at ODU?

Students entering the Bachelor of Science in Business Administration program in Marketing Analytics & Research should meet the minimum university admission requirements (Undergraduate Admission)

  • Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program. For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog. 

  • To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter

     

For admission to the Marketing Analytics & Research program


GPA:

3.00


TOEFL:

paper based: 550, internet based 79


IELTS:

6.5


Cost

Tuition and Fees

Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 360

Non-Resident


Per Credit:

$ 1,032

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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SENIOR LECTURER


Name:

Michelle Carpenter


Location:

2120 CONSTANT HALL, NORFOLK, VA, 23529



Office:

757-683-4317


Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Transfer


I like this program and want to transfer. What are my next steps?

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.

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