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From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.
Digital marketing equips graduates with the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines.
Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities.
Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.
Graduates from this major have gone to work at
This course examines the use of the Internet as a unique channel for marketing to consumers and businesses. It focuses on Internet marketing strategies, online strategic implementation, and the integration between companies' online and offline marketing efforts. Prerequisite: C or better in MKTG 311 |or equivalent), and a declared major in the University or permission of the Dean's Office.
An examination of the operational and cross-cultural aspects of international marketing, including the nature of competition, developmental marketing structures and channels, price and credit policies, promotional methods, trade barriers, and international arrangements. Prerequisite: C or better in MKTG 311 |or equivalent), and a declared major in the University or permission of the Dean's Office.
This course will introduce students to the significance of today's social media marketing tools, and how to implement and evaluate these tools for a business. The students will learn how to create a social media plan with multiple creative social media strategies. The course will also highlight best practices in social media marketing by forward thinking and innovative companies and organizations. Prerequisites: C or better in MKTG 311 (or equivalent), and a declared major in the University, or permission of the instructor.
Students entering the Bachelor of Science in Business Administration program in Digital Marketing should meet the minimum university admission requirements (Undergraduate Admission)
Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program.
For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog.
To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
paper based: 550, internet based 79
Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid
To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.
Our enrollment coordinators are ready to help you through the admissions process.
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At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.