Loyalty Pulse is a new research series from the Loyalty Science Lab that delves into timely topics related to brand and customer loyalty. Our inaugural study, The Politics of Brand Loyalty, explores an increasingly complex landscape where political and social values shape consumers' relationship with brands. In an era marked by deep ideological divisions, brands face unprecedented challenges in navigating consumer sentiments and maintaining loyalty. Our research uncovers how political alignments and social values have become integral factors in consumer decision-making, with significant implications for brand loyalty, customer retention, and marketing strategy.
Download the FREE report to:
- Discover to what degree consumers base brand loyalty decisions on social and political values;
- Explore when value alignment and misalignment matter the most to consumers;
- Uncover both similarities and divergences in how liberal, conservative, and moderate consumers approach brand relationships;
- Gain actionable insights into how consumers view the ideology of popular brands and how the fit between brand and consumer ideology plays a role in brand loyalty;
- Understand the loyalty impact of both internal brand politics in terms of employee treatment and external politics in terms of political endorsements;
- Learn how consumers in different age groups make loyalty decisions, particularly the unique processes followed by younger consumers.
