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Fashion merchandising involves wearing many hats within the fashion industry, sometimes juggling them and sometimes focusing on one area exclusively. The most important functions include product development, production, promoting the merchandise, and buying materials from suppliers. Apparel for men and women are the most common items that fashion merchandisers work with, but they also create and sell accessories, cosmetics, jewelry, and shoes. People in these roles typically work in the field of wholesale/retail or for a textile manufacturer.
Students learn to research target markets, analyze business results, and develop strategies that effectively meet the needs of consumers.
Students create an in-depth research project in collaboration with a major fashion company.
During the summer between their junior and senior year, students must complete a fashion internship that gives them significant practical experience.
This course intorduces students to the fundamentals of retail merchandising and explores retail buyers
This is an introductory course designed to teach the fundamental product and service promotion processes of planning and producing advertising and promotion campaigns.
Students work step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing, and sourcing. The course demonstrates how these processes must be coordinated to get the right product to retail when consumers want it and at a price they are willing to pay. Prerequisites: SEPS 208 and SEPS 220.
Students entering the Bachelor of Science program in Fashion Merchandising should meet the minimum university admission requirements (Undergraduate Admission)
paper based: 550, internet based 79
Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid
To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.
Our enrollment coordinators are ready to help you through the admissions process.
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At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.